Anastasia Beverly Hills Lash Brag Volumizing Mascara

• BRAG A LITTLE: Just a single coat delivers the perfect amount of product, leaving you with voluptuously defined lashes that last all day.
• BRAG A LOT: Apply 2 coats for extra length and thickness.
• TOTAL BRAGGING RIGHTS: Apply 3 coats for full-on extreme volume.
• Instantly adds the look of dramatic volume, fullness and thickness to any lash type
• Features an intense, highly pigmented jet-black color
• Water-resistant mascara glides on effortlessly for a comfortable wear that lasts all day
• Specially designed hourglass-shaped brush delivers the perfect amount of product onto each lash with buildable volume and length
• Ultra-creamy formula is designed to prevent clumping and doesn’t dry out lashes, fade or smear
• Formulated without parabens, gluten and phthalates
• Cruelty-free & Paraben-free, Ophthalmologist reviewed, dermatologist tested and clinically tested
• In a 116-person consumer survey: 91% saw increased volume and length, 89% saw increased fullness and long-wearing results and 92% saw intense, jet-black color

• For the best mascara experience, begin by applying to your bottom lashes from base to tips. Then, starting at the base of your top lashes, sweep the mascara wand through to the tips. Apply over the top of the lashes as well as under to create an extra-voluminous look. Apply additional coats as desired.

Pro Tips:

• Before applying Lash Brag for the first time, wipe off excess product from the wand onto the rim of the tube.
• For an extra boost, apply a lash primer prior to your Lash Brag application.
• For best results, remove the mascara using an oil-based makeup remover or micellar water.

Water/Aqua/Eau, Paraffin, Acacia Senegal Gum, Glyceryl Stearate, Synthetic Beeswax, Stearic Acid, Butylene Glycol, Palmitic Acid, Oryza Sativa (Rice) Bran Wax, Polybutene, Ozokerite, Vp/Eicosene Copolymer, Hydrogenated Vegetable Oil, Copernicia Cerifera (Carnauba) Wax/Copernicia Cerifera Cera/Cire De Carnauba, Glycerin, Cellulose, Ethylhexylglycerin, Stearyl Stearate, Hydroxyethylcellulose, Polyester-11, Pvp, Disodium Edta, Aminomethyl Propanol, Phenoxyethanol, Black 2 (CI 77266) (Nano), Iron Oxides (CI 77499), Ultramarines (CI 77007).

Anastasia Beverly Hills (ABH) was launched in 1998 by Romanian-born beauty pioneer, entrepreneur, founder and CEO Anastasia Soare with her signature eyebrow shaping technique, the [patented] Golden Ratio method, and products that help to create and maintain the ideal brow shape. Over the past two decades ABH has become one of the most lauded brands in beauty, revolutionizing the industry with an extensive and inclusive collection of brow solutions and makeup that focus on proportion. Today, Anastasia has achieved iconic status as the definitive brow expert and has a cult following of celebrities, including Amal Clooney, Naomi Campbell, Jennifer Lopez, Oprah, and Kim Kardashian. ABH is available in more than 2,500 stores in the US, including Sephora, Nordstrom, and Ulta, and more than 25 countries around the world. They are committed to cruelty-free product formulation, testing, and development.